Over 20,000 people every year are in need of a bone marrow transplant. Only 30% of those people will find a relative who is a match. That means, roughly 14,000 people a year are dependent on bone marrow registries to find a match.

Although donating bone marrow is safe, the thought of donating is intimidating. We need to find people who are brave enough to answer the call for help. That’s why we will recruit from those who believe most in the importance of bravery and the power of a hero, Comic Con attendees.

We will recruit from the thousands of attendees by mailing donation packets with their tickets, asking them to answer the call for help. If they do so, they will become part of The Alliance of STEM, an exclusive group of superheroes.

Copywriter: Lora Faris

Attendees will be able to fill out their packets and complete the swab test in their own time. They can either bring it with them to Comic Con or mail them back.

Introduction cards

Introduction cards

Instruction card

Instruction card

Swab kit

Swab kit

Individuals that sign up will join The Alliance of STEM and receive their own trading card, action figure and will be identified as heroes on social media.