Pepperidge Farm Farmhouse breads and cookies are the closest taste to homemade without having to make it yourself. We were presented with a unique opportunity to build this brand from scratch (pun intended). From print, to video and social we introduced a brand with the confident tone of a skilled home baker and deliciously warm visuals that will make you question if these breads and cookies are not in fact homemade.

We started with two print ads.

Then we got to really expand the campaign further.