MONKEY 47: SCHWARZWALD DRY GIN:
Monkey 47 is a premium German gin that's launching in the United States. To introduce it to an American audience, we created a print campaign that coincides with a growing thirst for high-end, craft-style gin.

Gin has a reputation for play and provocation that mirrors an inborn trait in humans that we inherited from our closest relatives, the primates. From this we derived our idea Monkeys at Heart.

On this project we were given a unique opportunity as interns. We were in charge of coming up with and presenting the entire idea for this campaign.
Copywriter: Daniel Goodman