The Great Carol Comeback

The Great Carol Comeback:
PNC's annual Christmas Price Index uses the classic carol "The 12 Days of Christmas" to teach children basic lessons about the economy. Unfortunately, the song has fallen to an all-time low in popularity. It is only 98th on Billboard's list of the top 100 Christmas songs. The Great Carol Comeback is an integrated campaign that sets out to save this beloved carol by interpreting the 12 gifts in new ways.