For holiday 2025 Walmart invited shoppers to the whimsical world of WhoKnewVille. Through TV and social content viewers got to meet the Who’s and learn all of their holiday shopping tips. On YouTube we created ambient spaces allowing people to take a break from the hustle and bustle of holiday prep and to immerse themselves in the magic of WhoKnewVille.
In each of our four rooms we created a festive relaxing environment and tucked in some some fun easter eggs for Dr Suess fans to find.
Throughout each room we also included qr codes that led to bonus content. Rewarding viewers who stuck around throughout the full video.